If... Then - Why?

If you are reading this, Then I've written something.

If a reason is required for a particular title Then its because these two words practically sum up everything there is and will ever be.

If all the software programmers do not see logic in this Then perhaps the strategists will find merit at least. After all, Kaplan dada and team built their scores on this very premise, urging the top of the pyramid to write down their strategies with these two words...